Look out for special ‘Climate Revolution’ messages and displays in the windows of Lush stores on the high street over the next two weeks.
The popular retailer of handmade cosmetics are doing their bit to support Vivienne Westwood’s movement and will be inviting customers in 104 of their shops across the UK to sign up to Climate Revolution. Vivienne Westwood is one of my all time fashion heroes, so I was interested to find out more about the campaign.
Mo Constantine, OBE, co-founder of Lush says of the movement
“These are the weeks when every shop in every shopping centre across the world is screaming sales. We have chosen to propel Vivienne Westwood’s initiative – Climate Revolution – into the High Street instead. It might seem strange that the Climate Revolution is being called for by members of the beauty and fashion industry, but Vivienne is right when she says that we must begin today, because tomorrow is too late.”
Both Lush and Westwood have always had invention at heart, and a certain disregard for the rules. We’re proud to make Climate Revolution our New Year’s resolution.”
You may have spotted Vivienne Westwood promoting the movement at the closing ceremony of the Paralympics, when she unfurled her costume to reveal the words sewn into her outfit.
Dame Westwood says of Lush’s involvement
“I was impressed by Lush – it’s run like a family business with the earth and its people as the priority. They have over 800 shops across the world without having spent any money on advertising! I like the attention they give to the amount of packaging they use and the communities from which they source their products.
I’m excited that 2013 begins with Climate Revolution, from 104 windows on the UK’s busiest shopping streets. And it gives me hope that the High Street can help pioneer a more sustainable world.”
Hopefully this will encourage more beauty brands to do their bit in 2013.
Check out www.climaterevolution.org.uk for more information and to sign up.